When we were first presented with this social media culture assignment we immediately started discussing what videos we had already seen that would meet this brief. We looked in to popular YouTube personalities such as Hannah Hart and Grace Helbig so that we could investigate their strategies in terms of video promotion. What we discovered is that having a brand is really important, something that viewers can easily associate with our content. We also found that comedy is a large component of many YouTube channels as its something most people can relate to – you might not be interested in cooking but everyone loves a laugh.
Bearing in mind what we discovered though our research phase we set about developing a concept for our videos, we had a few ideas but realised some were too elaborate and wouldn’t translate in to videos very well in our limited time frame. Flippin’ Good Pancakes was chosen as our final concept as it had lots of room for humor to be incorporated as well as many ways we could introduce social media. Our brand is a little bit cheesy as is the video theme, we included a lot of puns and the videos come across as a bit of a mockery which adds to the humor. We wanted our main characters portray ‘the perfect housewife’ but in way that hints at them being very inadequate.
We felt it was important for our concept to have characters as it gives viewers someone to connect to, having big personalities makes this more likely for the character to gain fans. Guest characters were also an important component of our marketing strategy as it gives us a larger audience, as these guest characters want to show their friends and promote our videos. Following this idea we also incorporated celebrities such as Miley Cyrus and Snoop Dog, we tweeted them in the hop their large fan base would want to see our videos.
We used multiple avenues of social media as we found people can be very picky as to what site they will use; by having all sites available we are likely to get more followers. We also promoted our sites in a way that made them seem exclusive and open to behind the scenes footage. Our facebook page was our main platform for connecting with viewer as a result we posted regularly on here. We found that this kept interest up as people were interested to see what we did next.
As a group we feel that our concept is strong and so far things have gone well, through our research we know that developing a successful channel takes a lot of time and dedication so its not surprising that our videos haven’t taken off. Next time we would focus on increasing the quality of our videos and being more consistent with our marketing through social media as its clear in our analytics that the more we promote the more views we gain. We had the most view from Facebook, which makes sense, as it was our main platform to promote Flippin’ Good Pancakes.