Like our Facebook page we launched our intsagram profile a few days before our second episode goes
live. The reason we didn’t launch all our social media at one time is that a viewer is more likely to
subscribe to each different aspect of our social media over time that if we did it all at once. All at once
means the view thinks ‘ I cant be bothered liking all these pages, I will just follow their Facebook’
We upload our videos in the evening because this is a time when most of our target audience is at home
and usually on the web so the chances of them seeing our posts is higher, if we published at 3am then
its more likely it would get lost in their newsfeed never to be seen.