From research we found that promoting a new web series works best when it looks professional and is
easily identifiable. We wanted to create an aesthetic that people would identify with flippin good
pancakes, something that looked appealing and would also be taken seriously, something that could be
applied across social media and incorporated in to the videos.
Our branding aims to look fun, enticing and a little humorous. We also wanted it to convey the
domestic goddess (60’s ish style) look we have portrayed by our presenters but also come across a little
bit tacky – not in a off putting way but just in a way that mimics the vibe of our videos: they are so
cheesy but in a funny way.