Wednesday, 28 May 2014


From research we found that promoting a new web series works best when it looks professional and is 
easily identifiable.  We wanted to create an aesthetic that people would identify with flippin good
 pancakes, something that looked appealing and would also be taken seriously, something that could be 
applied across social media and incorporated in to the videos.

Our branding aims to look fun, enticing and a little humorous. We also wanted it to convey the
 domestic goddess (60’s ish style) look we have portrayed by our presenters but also come across a little
 bit tacky – not in a off putting way but just in a way that mimics the vibe of our videos: they are so
 cheesy but in a funny way.

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